Real estate tech companies use eWebinar to scale sales directly to agents and teams where 1-on-1 outreach doesn't make financial sense. 

Create a demo that anyone can hop into any time, anywhere, in any time zone, so prospects get all the information they need to sign up on their own at the end of the session with a built-in CTA. This self-serve approach works best with lower-revenue products where it doesn't make sense for your salespeople to get on a call, freeing them up for higher-value customers. Don't worry, they can still ask you questions through chat, and you can respond in real-time or later by email.

Companies also use eWebinar to deliver demos 24/7 to upsell within brokerage, franchise, and MLS partnerships.

With eWebinar, you can finally cast the widest net possible to capture every prospect and close leads without needing to talk to every single one.

Using eWebinar to deliver an on-demand demo doesn't mean you're replacing your salespeople. In fact, sales teams love eWebinar leads because prospects self-qualify by watching your demo and getting the information they need before deciding to get on a call. Your reps are still there to close the deal, just without the repetitive 20-minute pitch every time.

While the webinar CTA might be "sign up" for a lower-revenue product meant for agents and teams, the CTA for a brokerage or franchise could be "book a call" with a Calendly or booking link built right into the webinar. A brokerage demo might look more like a company overview covering your competitive advantages and who you serve, rather than a detailed product walkthrough.

Because these leads are pre-educated, once they're on a call, your reps can dive right into specific questions instead of starting from scratch.

In a world where buyers prefer to do their own research, eWebinar gets you in front of prospects who wouldn't otherwise get on a call but still want to learn about your product. To give you an example, eWebinar's own demo gets over 400 attendees every month because anyone can hop in whenever they want. If we required a booked call instead, we'd likely capture only 10% of those leads, with a 20% no-show rate on top of that.

Instead of focusing your outreach efforts on just the top few hundred brokerages, eWebinar lets you get in front of the rest of the 100k+ where there are massive, untapped revenue opportunities but per-account value makes traditional outreach impractical. Prospects can still ask questions through chat, which you can respond to in real time or later by email.

eWebinar is the only way to reach all those small and mid-sized brokerages that you've never been able to touch.

Customer success, onboarding and training:

• Personalized training at scale: Offer onboarding and training to agents 24/7 without needing to present live, and still answer every question through chat. Launch feature releases and deliver product deep dives for users at every skill level. Give customers an automated pre-onboarding session before booking a call to make account managers more efficient, then send them an interactive replay to revisit anytime to cut down on support.

• Educational content: Drive engagement with thought leadership content, like "why you need a CRM" and "impact of AI on home search".

• Enterprise-dedicated training: Give your brokerage customers their own dedicated training with very little extra effort. Just duplicate your webinars, skin them with different branding, and voila!

Sales and marketing:

• Agents and teams: Sell direct to agent and teams with an on-demand demo with "sign up" CTA built into the webinar. Close deals without talking to every single lead.

• Brokerages and franchises: Create an on-demand demo with "book a call with sales" CTA built into the webinar. Use eWebinar as an outreach asset to capture brokers who won't get on a call with you...yet! Reach all those small and mid-sized brokerages that traditional outreach could never touch because the per-account value didn't justify it.

• Upsell: Create dedicated demos to upsell within franchises, brokerages, MLSs and marketplaces. Put that hunting license to work, finally.