Best Days & Times to Schedule Webinars (Across Time Zones)
Todd Parmley
The short answer: Studies show the best times to schedule webinars are midweek — Thursday, Tuesday, and Wednesday, respectively — at 11 am or 2 pm, in your audience's local time zone.
This is straightforward when your audience is in one region. For example, a webinar at 11 a.m. PST hits 2 p.m. EST — optimal viewing times for most US attendees.
But, even then, you’ll still likely miss people, and it gets even messier when reaching audiences across continents and time zones.
An 11 am slot that works beautifully for North American attendees? That’s 8 pm in London, 3 am in Tokyo, and 7 am in Sydney… and there’s no way to make your webinar available at ideal times for all parties.
For global audiences, there is no perfect time for a live webinar. Whatever time you pick, you’ll either miss some attendees or have them join at awkward hours — which they’re unlikely to do.
The alternative is to host the same webinar on repeat, hour after hour, to accommodate every time zone, but who wants to do that?
This is why teams with international audiences turn to automated webinars. You can pre-record webinars, set schedules, and enable automatic time zone adjustments — even offering on-demand viewing — so webinars are available at convenient local times for every viewer.
Someone in Germany can watch at 2 pm their time, while someone in Australia joins at 2 pm theirs. And if they can’t make it, they can still watch on demand. Everyone sees the same presentation and gets the same content — at their perfect time.
Best of all, automated webinars are interactive, letting attendees communicate with the host, making them more impactful than just sharing a video.
We’ve compiled this guide to show you how our automated webinar and scheduling tools work. At the end, we also include a list of other automated webinar software with flexible scheduling and automatic time zone adjustments.
To learn more about eWebinar, keep reading or sign up for our demo, which you can watch on demand or at an ideal local time.
eWebinar’s Scheduling Tools: Cover multiple time zones & maximize attendance rates
Our product, eWebinar, is automated webinar software that solves the global scheduling challenge we just described. Our platform helps teams reach broader audiences and deliver highly-engaging webinars — featuring simple editing tools, flexible scheduling options with automatic time zone adjustments, and extensive interactive features.
Here's how it works: You can turn any pre-recorded video into an interactive webinar, schedule it to run automatically across time zones, and make it available on demand — so your webinars reach your customers at the right time, anywhere.
The results speak for themselves: The average webinar attendance rate across all our customers is 65%, while many report regular attendance rates of 80% to 90%.That’s over 60% higher than the industry average for live webinars (roughly 40%).
Our three key scheduling features that make this possible:
1. Sessions juste à temps ou à la demande
This feature ensures a webinar starts within minutes of someone visiting your landing page, so they’re always “just in time” for the next session. You can also make webinars available on demand.
What makes eWebinar unique is that you can combine scheduling options: you can set a recurring schedule and enable just-in-time or on-demand viewing. This flexibility guarantees you can capture viewers exactly when they're ready to watch — instantly, or at the next convenient time slot (because if you miss that window, they're likely to forget and… never come back).
On-demand webinars not only boost attendance but also drive better conversions — if your software delivers an interactive attendee experience. (More on that later.)
2. Calendrier récurrent pratique dans le fuseau horaire local du participant
Not everyone will be able to join your webinar right when they discover it. To avoid losing them and failing to capture the lead, you can offer your webinar on a recurring schedule at convenient times of day in any attendee’s local time zone — whether they are in San Francisco or Singapore.
That way, they can sign up for a session happening in the next day or so that fits their schedule.
3. Répétitions de webinaires auxquelles vous pouvez vous inscrire
Most webinar tools only send replay links in follow-up emails after webinar sessions end — you can't just request a replay upfront. With eWebinar, people can register directly for a replay and watch on their own schedule.
Here's what attendees would see on your webinar registration page with all three of the above features enabled. They can:
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Watch a webinar replay
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Join a just-in-time session (starting in just 4 minutes)
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Select a time from the recurring schedule in the next couple of days
Our users get the highest attendance rates because we don’t force rigid schedules. Offering multiple ways to watch a webinar makes it convenient, so attendees actually show up!
Bonus: eWebinar’s best practices to maximize webinar attendance
Along with our flexible scheduling options, you should follow these five best practices to maximize attendance:
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Promote your webinar early and often: Start promoting your webinar times and dates by sharing your landing page at least two weeks in advance (though, four to six weeks is better). To reach a wider audience, use a mix of channels in your webinar marketing strategy, like email, LinkedIn, and blog posts.
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Send reminders: Schedule three reminder notifications (email or SMS messages) to go out a day, an hour, and 5–10 minutes before the webinar to keep your event top-of-mind and reduce no-shows.
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Provide incentives: Offer exclusive content, discounts, or giveaways to entice more registrants.
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Optimize registration: A simple registration process can help increase signup rates. Make sure your website design and registration form are mobile-friendly. Don’t hit folks with 20+ questions to register — only ask for essential information to attend the virtual event.
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Always offer on-demand viewing: This is the only way you’re able to reach your entire target audience at convenient times.
Live vs. Automated Webinars: Why switch?
Many webinar hosts are used to running live sessions and may hesitate to automate — especially since, until recently, live webinars were the only real option, and early automated webinar software often faked audiences and chat.
Below, we’ll answer the most common questions about switching from live to automated webinar software, clearing up misconceptions and helping you make an informed decision about what’s right for your webinars.
Won’t automated webinars just look like a YouTube video or recording?
Not at all. Unlike a typical YouTube video, automated webinars are designed to feel live — without any gimmicky or disingenuous elements.
Automated webinars let you welcome attendees with personalized messages and keep them engaged with interactive elements like polls, quizzes, feedback surveys, call‑to‑action prompts, special offers, and more.
Plus, you or your team can respond to questions in real time or after the session via live chat, giving attendees an experience that feels personal and timely — often indistinguishable from a live broadcast.
Join our eWebinar demo to experience the automated environment from an attendee’s perspective, since we use eWebinar to run our demo!
Aren’t automated webinars static? Can you still interact with audiences if you automate?
No, automated webinars are not static — they offer an interactive experience that feels just as personal and human as a live session.
You can insert a variety of interactions throughout your webinar to keep audiences engaged.
You can also build in strategic pauses so webinar attendees can take their time with exercises and interactions rather than rushing through them. Even more, you can create conditional interactions — where if an attendee selects a particular answer, it triggers different follow-up questions based on their specific responses.
In fact, automated webinars see 2x higher engagement, and hosts say the quality is better because they can tailor the experiences to each attendee. Moderators also say that hosting pre-recorded webinars frees them from the stress of presenting live and managing every detail, so they can focus on engaging with attendees and providing thoughtful responses.
Who uses automated webinars? What types of webinars can be automated?
Anyone who needs to (a) run repeat webinars, (b) reach audiences in different time zones, or (c) both can benefit from automation. Common use cases include:
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Customer success teams running onboarding sessions
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Sales teams delivering product demos
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Real estate companies onboarding agents
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Mortgage brokers explaining loan processes
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Insurance agents walking through policies
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Wealth advisors presenting investment strategies
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Tax professionals offering seasonal guidance
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And more…
If you're presenting the same core content repeatedly to different audiences or need to reach people across multiple time zones, automation can save you countless hours while delivering a consistent, high-quality experience every time.
Automated Webinar Systems with Flexible Scheduling + Time Zone Adjustments
In addition to eWebinar, several other automated webinar platforms offer flexible scheduling options with automatic time zone conversions:
We wrote a detailed comparison guide of the top automated webinar software, so you can read about these brands in more detail here.
Get Started with eWebinar
Instead of wrestling with impossible scheduling decisions, let your audience choose when to watch. eWebinar's automated approach lets everyone join webinar sessions at their ideal time — without you having to present the same webinar dozens of times around the clock.
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